For example, in the post below, Indian celebrity, Aashika Bhatia, promoted the TikTok app on Instagram.Īpart from paid partnerships, the brand also benefits from popular social influencers and celebrities who use the platform. These celebrities not only post content on TikTok, but also promote TikTok on other social media channels. The app uses celebrities and influencers to drive buzz around the platform and generate viral content. In Thailand, TikTok collaborated with social media celebrity Kaykai Salaider, and in India with Aashika Bhatia.Ĭelebrity partnerships have been a key tactic in TikTok’s geographical expansion strategy. When it launched in Japan, the app roped in celebrities like Kinoshita Yukina, Kyary Pamyu Pamyu, and Watanabe Naomi. The TikTok app also has celebrity partnerships in other regions. The challenge went viral and gathered over 8,000 entries and 10.4 million engagements, within a week. takes the #TumbleweedChallenge! Show us your best tumbleweed! ♬ #TumbleweedChallenge - FallonTonight The TV host himself took the challenge, to kickstart this trend. He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge. Jimmy Fallon’s interest in the app started naturally but was later capitalized on by the app, through a paid partnership. The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences. The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. Some of the key reasons behind the TikTok app’s surge in popularity are: Celebrity Endorsements The app reportedly has amassed over 500 million monthly active users, the US being the most popular country, where it has been downloaded over 80 million times. In October 2018, it was the most-downloaded photo and video app in the Apple Store, globally. Since its launch, the TikTok app’s popularity has been growing tremendously. YouTube: Which Platform Should You Choose? TikTok: Which Is the Better Platform for Brand. What Are TikTok LIVE Gifts and How Do They Work?.The key differentiating factor between Musical.ly and TikTok is that the latter has a much broader scope for video creation. TikTok's users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos. The new app is being promoted as a video-sharing social network. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app. In September, TikTok added the reactions feature, which allows users to record their reactions to videos and share. There is also an option to directly add videos created on your phone. The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. The TikTok app is based on the same short-form video concept but is much broader in scope and unlike Musical.ly does not only focus on lip-syncing to music. The new app’s logo is a combination of the Musical.ly and Duyin logos. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
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